1. Introduction
These Pay-Per-Click (PPC) Trading Terms (“Terms”) outline the agreement between Ideal Online Services (“we,” “us,” or “our”) and the customer (“you” or “client”) for the provision of pay-per-click advertising services. By engaging our services, you agree to abide by these Terms.
2. Service Description
We offer pay-per-click (PPC) advertising services, which include setting up and managing online advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant networks.
3. Service Scope
3.1 Initial Assessment: We will assess your advertising goals, target audience, and budget to develop a customized PPC strategy.
3.2 Campaign Setup: We will set up PPC campaigns, including keyword research, ad creation, targeting settings, and budget allocation.
3.3 Monitoring and Optimization: We will continuously monitor the performance of your campaigns and make adjustments to optimize results.
3.4 Reporting: We will provide regular reports outlining the performance of your PPC campaigns, including key metrics and insights.
4. Payment
4.1 Fees: You agree to pay the fees associated with the PPC services as outlined in our proposal.
4.2 Payment Schedule: Payments will be made according to the payment milestones specified in our proposal.
5. Client Responsibilities
5.1 Access: You agree to provide us with access to your advertising accounts and necessary data for campaign setup and management.
5.2 Goals: You are responsible for providing clear campaign goals, target audience details, and any specific requirements.
6. Budget and Ad Spend
6.1 Budget Allocation: You will specify the budget for each campaign. We will manage the budget allocation based on campaign objectives.
6.2 Ad Spend: You agree to cover the actual advertising costs incurred on platforms like Google Ads or Facebook Ads.
7. Results and Performance
7.1 Results: While we strive to optimize your PPC campaigns, we do not guarantee specific results or conversions.
7.2 Performance: Campaign performance can be affected by various factors, including industry trends and competitor activity.
8. Reporting
We will provide regular reports outlining the performance of your PPC campaigns, including impressions, clicks, click-through rates, and other relevant metrics.
9. Changes to Campaigns
Significant changes to campaign goals, ad copy, landing pages, or other elements should be discussed with us to ensure campaign continuity and effectiveness.
10. Confidentiality
Both parties agree to keep confidential any proprietary or confidential information obtained during the course of the project.
11. Limitation of Liability
We are not liable for any direct, indirect, incidental, consequential, or punitive damages arising from the use of PPC services.
12. Governing Law
These Terms shall be governed by and construed in accordance with the laws of South Africa.
13. Entire Agreement
These Terms constitute the entire agreement between the parties and supersede any prior agreements, whether oral or written.
14. Contact Information
For inquiries or concerns regarding these Terms, please contact us at 0848808899 dale@idealservices.co.za.