What is Pay Per Click?
Pay Per Click (PPC) Advertising is the fast way of being found on Google. In short Google, PPC is paid for advertising. We bid on keywords or search phrases within Google AdWords. If a search is made in Google that matches your service or product, the search result will include your Google advert. If your ad is clicked on, a deduction will be made from your AdWords budget.
PPC increases your chances of being found in a Google Search. With PPC you select a list of keywords or search phrases that you want to be found with. We will create ads with the selected keywords and add them to YOUR campaign in Google AdWords.
Each keyword or search phrase that you select comes with a value. If a potential client does a search in Google and uses your keyword or search phrase, your ad will be displayed in pre-defined positions on the Google Search results page.