What is SEO?
SEO stands for Search Engine Optimisation, a process or a method followed to get a website ranked organically in a search engine for a targeted keyword or search term. Generally, the goal is to rank your website for a chosen list of keywords or search terms on the first page of Google and, more specifically, position.
The most popular search engine in South Africa is Google, and as a result, our optimisation efforts are aimed at Google. However, we do not shut out optimisation to other Search Engines such as Bing.
How does SEO work?
SEO is not a quick once-off project. It is an ongoing process where work is consistently done to increase and maintain search engine rankings. Even if you rank in the top position in Google for a keyword, work still has to continue to maintain your ranking. If you do not, your competitors will very quickly steal your top spot.
The ultimate goal in SEO is to rank on page 1 of a search engine and, in turn to drive the maximum amount of organic search traffic to your website and to generate quality leads.
Search engines look at many different factors when calculating where to tank your Website. Google, in particular, has various regulations in place to ensure that websites which are ranked in top positions are ethical and provide relevant information or answers to the user. Regular algorithm updates ensure that the search result that you get when searching is the most accurate and informative.
As a result, SEO agencies have to research and keep up to date with all ranking factors and procedures at all times.
Google looks at two aspects of a website:
On-page: Everything on your website such as your domain name, content, meta details, alt tags, images…
Off-page: Links to your website, social media, Google local listing, external blogging…
These are just a few ranking factors, there are many more, and each point has its unique complexities. Ideal Online Services looks into every point in great detail and applies the best strategy to the targeted website to obtain the best search results possible.
Our SEO goals
- To achieve top search engine rankings (SERP’s)
- Increase organic traffic to your website
- Increase leads generated from your website
- Increased brand exposure
- Giving your website a competitive edge