What is SEO?
SEO stands for Search Engine Optimisation, and it is a process or a method that is followed to get a website ranked organically in a search engine for a targeted keyword or search term. Generally, the goal is to rank your website for a chosen list of keywords or search terms on the first page of Google and more specifically, position
The most popular search engine in South Africa is Google, and as a result, our optimisation efforts are aimed at Google. However, we do not shut out optimisation to other Search Engines such as Bing.
How does SEO work?
SEO is not a quick once-off project. It is an ongoing process where work is consistently done to increase and maintain search engine rankings. Even if you rank in the top position in Google for a keyword, work still has to continue to maintain your ranking. If you do not, your competitors will very quickly steal your top spot.
The ultimate goal in SEO is to rank on page 1 of a search engine and in turn to drive the maximum amount of organic search traffic to your website and to generate quality leads.